Mac Attack

A computer expert helps small businesses and nonprofits

Mac lovers have many reasons to rejoice nowadays. The iPad, iPhone, MacBook Pro and iMac have made electronics more mobile and easier to operate. That simplicity has been popular with small businesses and nonprofits in particular, which often set up shop without the added expense of an information technology department. Without that internal expertise, consulting services are stepping in to fill a marketplace niche.

Dennis Nolan is a prime example. After using Apple products for twelve years as a commercial photographer, Nolan decided to move into a career in Apple IT support, and started MacWorks in 2005. It was perfect timing, as he quickly found a rapidly changing movement toward web-based services, a growing interest in Apple products and companies that were becoming savvier in building their own platforms.

Through the power of referrals and word of mouth, Nolan became a go-to guy for businesses without IT staff. 

“MacWorks worked almost exclusively on referrals for the first five years,” Nolan says. “We focused extremely hard on building our clients’ confidence in us so that they know that our goal is to build long-lasting relationships with them. As a result, our clients now consider us a partner in their business.”

MacWorks’ service is increasingly focused on iPhone and iPad management, deployment and security for medium- to enterprise-level businesses. Technology is moving toward supporting mobile employees and cloud-based services, Nolan says.

Nolan is also a member of the Apple Consultants Network and has formed a close working relationship with the local Apple store in Madison. So far the results for Nolan and MacWorks is a very loyal customer base.

“We care very much about our clients’ success and our relationships. My main concern is helping our clients grow their businesses. Helping them succeed is my way of giving back.”

• From Brandon, Wisconsin
• Graduated from UW–Stout with a degree in fine arts
• Arrived in Madison in 1996
• Opened MacWorks in 2005
• Member, South Metropolitan Business Association

Derrell Connor hosts “Outreach” on NewsTalk 1310 WIBA, pens a column for Channel 3000 and freelances for Madison Magazine.

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