22. Liz Eversoll
Founder and CEO
Launched: May 2011
What We Like: With twenty-plus years in the IT industry, Eversoll took her talents to create one of the fastest (and award-winning) growing mobile technologies in the Midwest. Combining the aspects of (SO)cial, (LO)cal and (MO)bile, her B2B company uses the cloud to organize the exchange of a customer’s identity information—with permission, of course—for value in the form of coupons or discounts from a brand or retailer. Good for business and good for consumers. How cool is that?
Bragging Rights: Eversoll is a serial entrepreneur, having launched her first startup in 1998 before the burst of the dot-com bubble. She has worked for large tech companies as well, including as a top exec at technology solutions powerhouse CDW Corp. in Illinois.