A Healthy Campaign

A St. Mary's exec gets the word out on healthcare initiatives and life-saving tips

Anyone who knows Gail Lobdell will tell you that she loves her job. For the past six years, she has served as the senior marketing and public relations coordinator at St. Mary’s Hospital. As a point person for advertising, Lobdell works with strategic partners and the business community on media strategy. The effort is verycollaborative, with teammembers involved in making evidence-based decisions.

With every project, goalsare set and adjusted based on results. Lobdell is involved in a number of different marketing campaigns and consumer research, but two areas she works on is the advertising campaign for the Family Birth Center, which delivers more than 3,500 babies every year, and communications for St. Mary’s Nursing Organization, made up of more than one thousand registered nurses.

In 2009 and 2011, Lobdell and the PR team introduced ad campaigns to build awareness for the Family Birth Center and the nurses at St. Mary’s, respectively. Both aim to show a perfect balance of compassion and clinical excellence. “It reflects the collaborative effort of our team,” says Lobdell. “By using children that were born at St. Mary’s, and real nurses and real stories, it brings out the honesty and integrity of the campaign. It’s what makes our organization so special.”

Lobdell is also involved with promoting the Guardian Angel Program, which honors adoctor, nurse or staff member who has made a difference in caring for others. In May 2010, Lobdell and her colleagues launched Hands on Hearts, a day where the greater Madison community was invited to ten locations around the area for fifteen-minute emergency compression care training classes.

“There is an unlimited supply of amazing things that happen in this hospital every day, and I get to tell people about it.”

THE VITALS
• Senior marketing and public relations coordinator, St. Mary’s Hospital
• Born in Dearborn, Michigan
• Moved to Madison in 1990
• Received BS in dietetics from MIchigan State and MA in communications from Boston University
• Planning committee, March of Dimes

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The Breakdown

BIOTECH TALK
Congratulations to NorthStar Medical Radioisotopes, which was among six Wisconsin bioscience companies to be selected as winner of BioForward's 2011 Emerging Company Showcase, sponsored by the University of Wisconsin–Madison Office of Corporate Relations, WARF and Exact Sciences. NorthStar provides innovative solutions for material shortages in the nuclear medicine market.

DIGITAL DOUGH
It’s the end of an era. The United States Bureau of the Public Debt recently announced that beginning January 1, 2012, paper savings bonds
will no longer be sold at financial institutions. Instead, they will only be available online through TreasuryDirect. By going digital, the United States Treasury is expected to save $70 million over the next five years.

BRIDGING THE GAP
As a result of its expansion into five area high schools, the Urban League of Greater Madison’s Schools of Hope program is looking for more tutors. With all the recent talk about ways to address the educational achievement gap among students of color, Schools of Hope is a great opportunity to make a difference in student’s lives. For more information, call (608) 729-1200.

Derrell Connor hosts “Outreach” on NewsTalk 1310 WIBA, pens a column for Channel 3000 and freelances for Madison Magazine.

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