Small Wonders

A jewelry designer uses her work to spread beauty, pay her way through school and connect with the community

Sandra Rincon has a gift for identifying and appreciating the beauty in everything she sees. Born in Chicago and raised in Mexico, Rincon developed her ability to make beautiful pieces of art using simple materials at a very young age. As she grew older, while working as a business consultant in Mexico, she learned how to use her talents to make simple pieces of jewelry.

After returning to America, in 2004 Rincon started Silver Corner, a jewelry line that consists of materials such as twisted wire, glass, stone, wood—almost anything that’s environmentally safe. Rincon’s signature pieces are rings, bracelets, earrings and necklaces. Her inspiration behind starting the business was simplicity. “I noticed that women wear a lot of jewelry, so much so that sometimes it can take away from the true beauty of the person wearing it,” says Rincon. “I wanted to make pieces that are practical and simple, but look good. The idea is to make women and the outfit that they’re wearing more noticeable without adding too much.”

Rincon has taken her popular jewelry line on the road, literally, as she has been a consistent presence at the Dane County Farmers’ Market for the past five years. She recently expanded into the University of Wisconsin’s Library Mall. Rincon has used Silver Corner to help pay her way through school. She hopes it will also aid her in pursuing an MBA and realizing her dream of one day having her own jewelry and clothing line. 

But most of all, it has given Rincon the opportunity to meet people and to become involved in political and social issues in the community. “I never thought that making things out of simple materials would create so many opportunities for me,” she says. “It has allowed me the ability to do what I love and to help chase my dreams. What could be  better than that?”


The Vitals

• Computer science major, business minor from Mexico
• Takes business classes at UW–Madison and science classes at Madison College 
• Works part-time as a tax  preparer
• Involved in multiple local charities and causes


The Breakdown

Promise Keeper 

Congratulations to longtime Madison resident and leader Peng Her on being named the director of the South Madison Promise Zone, an initiative aimed at bringing together residents, public and private agencies and businesses to build a comprehensive network to support children and families in the South Madison Community.

Lessons Learned  

The Ryan Braun drug testing saga should remind us all of a few valuable lessons. First, a person is innocent until proven guilty. And second, any business that demands responsibility and accountability from its employees has to demand the same of itself. Breaches of confidentiality before the process is complete, and chain of custody failures, shouldn’t be anyone’s idea of accountability.

A Local Hero  

The recent story of a fifteen-year-old girl who allegedly suffered unspeakable amounts of physical, emotional and sexual abuse from her stepmother, father and stepbrother is a truly horrible story. But thanks to Good Samaritan Mike Vega, who saw the girl on the street and stopped to help her, this sad tale may have a happy ending. Props to you, Mike.

Derrell Connor hosts “Outreach” on NewsTalk 1310 WIBA, pens a column for Channel 3000 and freelances for Madison Magazine.

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