Shopping should be a respite, an escape (I’m not talking about when you pick up a gallon of milk). Mannequins and window displays should be inspirational; home stores should beckon you to imagine what your abode could look like, to realize unseen potential with just a few pillow changes or wall art.
One stop at Willow Creek and you’ll leave feeling inspired to rejuvenate your world. The shop’s “Midwestern/vintage/cottage look” is what shoppers have been attracted to for the last twenty years, says owner Cindy Bentley. “We have our style, but we look at what’s current.”
While Bentley and sister/co-owner Jeri Hinkley make Willow Creek’s chic factor look easy, most of us would endeavor to make our home look as inviting. And that’s the way customers tell them the shop feels, too—homey and stylish. Bentley says when they first opened (previous locations included Sun Prairie and University Avenue in Middleton) the look was more country-cottage. With the recent move they say the décor is a bit more vintage.
Their Junction Road location (opened in February) is gorgeous, with color-themed room vignettes all expertly matched without feeling too formal. A pink and green room boasts eye-catching fuchsia pillows on an otherwise tame sofa; a dining table is layered with floral and plaid linens that most would never think to pair together—but the contrast works. The store also carries a lovely mishmash of bath and body goods, candles, photo frames, custom-upholstered furniture, home accessories, cards and fun, gifty items like jewelry and tote bags.
As wedding season and Mother’s Day approach, both are suitable excuses to pop into Willow Creek. The couple-to-be or Mom will appreciate a totally unique token.
Take a break from your day and see for yourself. Bentley says many people do: “People tell us they’d love to stay here! And [the store is] therapeutic to walk through.”
Price range: $1.90–$1,800
Owner’s Picks: Marye Kelley decoupage paper frames, $42.95; Art Floral topiary dishes, $6.95–$22.95; Thymes bath and body products, $13.95–$21.95.
Editor’s Picks: Vintage-look chandelier, $275; fuchsia silk dupioni pillow, $28.95; Kings Road bowls and dessert plates, $44.95/four.
Verdict: Willow Creek’s inspirational interior is the perfect hybrid of girly, country, vintage and modern—which likely appeals to the shopper who wants a touch of one (or all!) for their home, too.
• Willow Creek,
601 Junction Rd. 836-3911. Willowcreekhomedecor.com
Shayna Miller is associate and style editor of Madison Magazine.
Read Miller's weekly Window Shopping blog here!