Animal Attraction

Dane County Humane Society is the perfect place for a PR pro to share her skills and love for animals

Ever since she was a child growing up in Platteville, Wisconsin, Gayle Viney has had a love for animals both big and small. So much so that when she was a teenager, her dream was to become a veterinarian. By the time she attended UW–Eau Claire, however, she discovered that she no longer desired a career as a vet. She pursued a degree in communications instead.

Out of college and living in Madison, Viney set out to find the perfect job that fit her skill set. When she was hired as the public relations coordinator at Dane County Humane Society in 2006, Viney knew she had found it. “It was the opportunity to become a spokesperson for our organization, as well as take advantage of my love for animals,” she says. “What could be better than that?”

Viney is part of an eight-person development team at the Humane Society. She works with the local media, spreading the word about rescued animals that have been brought to the shelter, pet safety and wild animals that need medical attention and help from the community. Viney also appears weekly on three Madison television stations, showcasing a pet that’s available for adoption. It has proven to be an effective form of promotion for the shelter.

“Often when I return to the Humane Society after doing a news segment with one of our animals, there is someone waiting for me there, inquiring about adopting the animal that they had seen on television.”

Viney is excited about all of the good things that have been happening at the Humane Society, and is looking forward to what’s in store for 2012.

“I feel great about the people that we have here, as well as our initiatives. I’m so proud that I have the opportunity to brag about and spread the word about our shelter.”

• Communications degree, UW–Eau Claire
• Runner and yoga enthusiast
• Had two pet rats, Greta and Sophie
• Member of MAGNET young professionals group
• Appears on three different news shows to promote animal adoption


The Breakdown

Congratulations to the 2012 Dr. Martin Luther King, Jr. Heritage Award winners: attorney Michael Reyes, former chief of the Madison Fire Department Debra Amesqua and ESTHER–Faith Communities United for Justice. Thank you for your service and contributions to communities throughout the state of Wisconsin.

Props to the more than 170 students around Dane County who were recognized and awarded for their outstanding academic achievements, community service and extracurricular participation at the Urban League of Greater Madison’s annual Martin Luther King, Jr. Youth Recognition Breakfast at Edgewood High School. The event is the comm-unity’s oldest and largest family holiday observance.

Spectrum Brands’ decision to keep its world headquarters in Wisconsin, rather than move to Florida, is a huge victory for the state. The company, whose products include Rayovac, Remington and Russell Hobbs, will move to a smaller, energy efficient building in Middleton in 2013. In a state that has made creating jobs a priority, retention is just as critical.

Derrell Connor hosts “Outreach” on NewsTalk 1310 WIBA, pens a column for Channel 3000 and
freelances for Madison Magazine.

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