You know that LBD (little black dress) or go-to jeans/top/shoes you pull out for a special occasion because you know it’ll always look good? That sort of ease epitomizes the Lands’ End Canvas store on State Street—familiar, yet stylish, too.
Formerly the Lands’ End Not Quite Perfect shop (for the last twenty-three years), the new store open since November has been given a Martha Stewart-worthy makeover—reclaimed wood floors (from Wisconsin barns), white pressed-tin ceiling and industrial pipe fixtures that all lend a homey but chic vibe to the place.
The new line is really Lands’ End 2.0—youthful and fun with updated styles and fits for the next generation of customers. Colors are peppy and the look is distinctly different, dare I say more fashionable? What hasn’t changed is the brand’s preppy look—for women that’s slim-fitting polos, seersucker and navy blazers and striped oxfords (artfully rolled to the elbow, of course). Men have striped and gingham-print oxfords, lightweight washed-cotton jackets, classic denim and skinny striped ties. So, nothing groundbreaking, but in this economy the pieces make perfect sense: shoppers are looking for timeless looks and good value.
“It’s really got an authentic, lived-in feel—nothing’s too slick. It’s all about feeling good,” says spokesperson Michele Casper. “These are items you’d wear today or in a year.”
Casper points out various other fashion editor picks: InStyle loved the women’s navy and white striped turtleneck; GQ raved about the men’s khaki washed-cotton peacoat.
The name Canvas is a nod to the past and present: Lands’ End was founded in 1963 as a sailing equipment company. Now Casper says the name refers to a blank canvas and “making the pieces your own instantly.”
Just like that LBD you can wear anywhere and everywhere, Lands’ End Canvas will be a new resource for those classic, essential and chic pieces—today and years from now.
Lands’ End Canvas
Price range: $14.50–$199.50
Manager’s Picks: Women’s boyfriend V-neck T-shirt, $19.50; women’s denim (in five styles), $49.50–$59.50; men’s oxford, $29.50; men’s washed-cotton peacoat, $79.50.
Editor’s Picks: Women’s slim-fit heritage polo, $24.50; the Heritage navy blazer, $190; men’s sueded poplin gingham shirt, $29.50; the Heritage trench coat, $199.50.
Verdict: The vintage-meets-utilitarian vibe of Canvas was a sorely needed update for Lands’ End’s newer customers. The aesthetic is fresh and appealing, and everyone will find something to like.
• Lands’ End Canvas, 411 State St. 257-4900. Landsendcanvas.com
Shayna Miller is associate and style editor of Madison Magazine.