At UpShift, It's a Different Kind of Thrift Shopping

The East Johnson Street shop's premise is simple and savvy

Sick of your old jeans? Bring them in to UpShift and swap with a pair you like in the store.

Sick of your old jeans? Bring them in to UpShift and swap with a pair you like in the store.

PHOTO BY MARTHA BUSSE

Every wardrobe needs updates from time to time. Enter UpShift, East Johnson’s newest business, dedicated solely to upgrading your closet with gently worn and vintage clothing.

Unlike the standard thrift/vintage/consignment shop model, UpShift operates with a slightly different concept: Bring in up to three bags of clothing you’d like to trade in, pay $20 and take home your choice of “new” items from the store’s inventory of clothing, shoes and accessories. Owner Lindsay Leno previously operated an underground clothing swap by appointment only on the ground floor of the apartment building she and her husband owned before opening UpShift last October.

“I shop secondhand and believe in the thrift/consignment model. However, as someone who hosts clothing swaps at home, I felt like the simplicity paired with socializing and connecting with community (something that is missing from our culture due to technology and the hurried nature of life) could be a fun and an interesting business model,” says Leno.

The five-hundred-square-foot space is cozy, and clothing is arranged by type down to silhouette and color. Leno says the shop embodies the laid-back neighborhood—and its name: “That’s the inspiration, and really everyone has the power [and] freedom to change anything in their life … by upshifting.”

UpShift
836 E. Johnson St.
628-952, up-shift.webs.com

Advertisement

Subscribe

Madison Magazine July 2014 - July 2014 $19.95 for one year - Subscribe today