Madison Bike Shops

Popped tire? New Bike Seat? Madison Has a Shop for That: A survey of Madison bike shops


Budget Bicycle Center, with four specialized Regent Street shops, is one of the biggest bike retailers in town. Started by Roger Charly in 1979, Budget has shops for new bikes, used bikes (“the largest in the world”), specialty bikes, and parts and services, in addition to an eBay store that sells used and vintage rides. Budget also offers daily rentals and tune-up and repair services year-round.



You would think that not many bicycle shops aim to have as few actual bikes as possible in the store at any given time, but that’s exactly Cronometro owner Colin O’Brien’s goal. “We are fit-driven,” he says about his Willy Street shop, which opened in 1989. Cronometro specializes in high-end, custom-fit bicycles for the experienced and dedicated cyclist, most of which are special ordered.



Erik’s Bike and Board Shop may be a regional chain with other locations in Wisconsin and Minnesota, but that doesn’t mean this full-service store is any less customer-focused. With shops on Madison’s east and west sides and downtown, Erik’s also offers “Park Tool School”—bike maintenance classes organized through one of the leading bike tool companies in the country.



Freewheel Community Bike Shop was conceived in 2003 by some Madison folks who thought the costs of biking should be shared to make the sport affordable for all. At Freewheel, just north of the Beltline on South Park Street, community members can acquire a bike or bring in their own for tune-ups, repairs or spare parts in exchange for “cash, time or donation,” says Elijah McCloskey, one of the core volunteers called Keyholders, who keep the shop running.



You get a little taste of classic 1970s Madison when you step into Yellow Jersey’s State Street shop. Carrying new bikes for adults and children, this Madison staple has been in business since April 1, 1971, says president and CEO Andrew Muzi. The shop offers rentals year-round and maintenance classes November through February. Yellow Jersey does extensive online business as well, shipping parts and accessories worldwide.



Biking along the Capital City Trail and suddenly realize you have a screw to tighten or a tire to inflate? You’re in luck, because Machinery Row Bicycles, located along the Cap City Trail on the southwest end of Willy Street, has a fix-it-yourself station just outside the shop. In addition to stocking a full spectrum of new bikes, the store offers daily rentals and bike maintenance.






A small shop with a devotion to bicycle parts, repairs and services, Old Town Cycles on East Johnson Street does not sell any actual bikes. The owner has been riding and fixing bikes since high school and says he is confident that Old Town, now in its fourth season, can handle any service or repair you throw at him.



Revolution Cycles, located on Atwood Avenue just steps from the Capital City Bike Trail, is a smaller shop emphasizing service and repairs, something that owner Jeff Fitzgerald says their smaller size and inventory allow them to do. Revolution Cycles is also home to classes like We Are All Mechanics, a group teaching bicycle maintenance for women by women.



Found on Monona Drive, Village Pedaler offers the kind of biking advice and services that only a staff with thirty-plus years of experience can bring. In business since the ’70s, this family shop is an authorized Trek dealer selling mountain, road and hybrid bikes for kids and adults. It also carries clothing and accessories to address all biking needs.

williamson Bike shop in Madison

Williamson Bicycle Works


Whether you’re looking for a new road bike, a backpack or a unicycle, Williamson Bicycle Works probably has it. With two locations—on West and East Wash—this “complete bicycling center,” as owner Del Henning puts it, has the inventory and the staff to get you pedaling, no matter your biking experience.

Grace Edquist is an editorial intern at Madison Magazine

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