High-tech execs have seen--and been part of--Madison's emergence as a tech town. Here's their take on what went on and what's to come.
I knew Madison’s tech sector had arrived when … both Google and Microsoft opened up offices to compete for talent here last year. With the acquisitions of Jellyfish (by Microsoft) and Shopbop (by Amazon), we now have three of the Internet’s heavyweights with operations in town.
President of Mirus Bio LLC and founder and CEO of Biotech Profiles, LLC
Pharma giant Roche’s $125 million acquisition of Mirus Bio Corporation is significant not only because it’s homegrown technology going international, but because … it marks the first time in the bio-pharmaceutical space that a pharmaceutical organization has acquired a company and agreed to keep it open as a discovery research site. They’d usually consolidate research at another site, but they want to keep it nimble. For discovery science you need small, focused work groups willing to pursue that novel science.
Director of Technology Programs for the UW–Madison School of Business
The next hot tech subsector to watch is … tools that allow for better managerial decision making. Call it anything you want—business intelligence, business performance management, forecasting and trending, data mining analytics—in the end it’s about converting raw data into information and knowledge that can be used to make better business decisions.
President and CEO of Platypus Technologies, LLC
In 2009, the important tech happening I foresee around town is … all things to do with the cell, including stem cells and cell-based assays.
Director, University Research Park
To continue evolving as a high-tech town, Madison needs to … focus on the business-development side: attracting skilled workers and making financing available for growing companies.
Katie Vaughn contributed to this story.