A Shop of Note
Owners Jessica and Brian Breezer
I know an infectious laugh when I hear one. And that’s exactly what The Paper Deli’s co-owner Brian Breezer has: a laugh that could force a smile out of Ebenezer Scrooge himself.
The fine stationery and gift shop opened in Old Sauk Row at the end of September and is impeccably put-together for a new business. Most I encounter still have work to be done: the point of sale system has a few glitches; merchandise is still coming in. Not this place. Fred “Frozen Smiles” ice-cube trays rest on a shelf with boxed cards, chic office supplies and a vintage typewriter. An old-fashioned deli meat scale sits in the window display near adorable stuffed animals and plastic reusable shopping totes that are stylish enough to use for almost any outing. Heck, I even coveted the smart houndstooth carpeting in Breezer’s office.
In case you’re wondering where the “deli” comes in, “It’s catchy, and we added the bread slice [in the logo] and it’s our icon,” says Breezer, who co-owns the shop with wife, Jessica. “People don’t forget it and it’s different—those who do come in and think it’s a deli certainly won’t forget next time!” There’s that laugh again.
For the last three years the couple ran BB Design, specializing in wedding invites and other announcements (now The Paper Deli line) before fulfilling their dream of opening a retail location.
Customers will likely be inspired to trick out their office with russell+hazel office goods, set up a mini Christmas tree made out of a computer motherboard or even buy a cute San Diego Hat Company stuffed animal for a new baby (I did).
So if you’re looking for that special something with a good giggle or a pick-me-up on top, stop into The Paper Deli, where Breezer will brighten your day and help you find just the thing you’re looking for.
Says Breezer: “We’ve been able to build out this space so it feels like a second home—and that’s how we want people to feel when they come in—comfortable.”
The Paper Deli
Price range: $2–$150.
Owners' Picks: russell+hazel office goods, $8–$26; Happeez Mayfair Lane clips, $6; Fred gift items (“They have the wacky, fun stuff you don’t see everywhere,” says Breezer), $5–$20; Happeez magnetic picture frames, $8–$15.
Editor’s Picks: Fred “Cool Jewels” diamond ice cube tray, $8; Mixed Bags recycled vinyl bags, $6–$14; The Question Guys chat pack, $10; American Crafts gift bags, bows and wrapping paper, $2–$10.
Verdict: With its sleek design (dark slate-tiled floor, lime-green accent wall and custom cabinetry), fun paper goods and gifty items, and Breezer’s enthusiasm, this is one deli you’ll want to order a double from.
• The Paper Deli, 8444 Old Sauk Rd. 829-5505. Thepaperdelistore.com
Shayna Miller is associate and style editor of Madison Magazine.