Locally Made Jewelry
A Madison resident's jewelry takes the Dane County Farmers market and online marketplace by storm
“I’ve always been making some form of jewelry.”
Those are the words of Angie Haughland, the jewelry designer behind Pangea Handmade. The name may sound familiar to Dane County Farmers’ Market fanatics, as Angie has a table stocked with her jewelry there every Saturday, but her company first made its debut on Etsy in 2008.
“When I first opened my Etsy shop, I was making tile bracelets,” Angie says. “I was gluing old book pages and pieces of scrapbook paper to wooden tiles and making them into stretchy bracelets. It took me a while to get to the aesthetic I have now!”
That aesthetic is vintage-inspired jewelry that seems perfectly suited to today’s tastes. “I do a lot of lockets, cameos, brass,” she explained. “I want an older look while still being new and sort of modern-looking.”
To achieve this feat, Angie uses a combination of new, vintage and new old stock parts—that is, jewelry parts that were made in an earlier decade but never sold.
Angie’s “Ursula Cameo Necklace,” for example, is a twist on a classic; instead of a profile of a woman, an octopus is set against a black pendant and framed in a brass setting. Her “Market Girl Locket” also plays with the traditional with the attachment of a plastic rose to the front of the locket and the addition of a crystal to its chain.
Angie’s progression from tile bracelets to her current vintage-inspired collection was helped in part by Etsy itself. “Just the fact that there was a community that existed that wanted to buy the things I was making, or that anyone was making, made me realize that it might be a viable option to continue making jewelry,” she says. “Before I was just doing that for fun.”
Looking through Angie’s sold Etsy items, the change in her style is evident, as is the response from buyers. The vintage-inspired pieces have gone all around the world, from Bangladesh to Boston to Britain. But most Pangea Handmade items get sold to customers right here in Madison.
“The Farmers’ Market accounts for about half of my sales,” Angie says. She learned about selling at the market by networking with fellow Etsy sellers. “Before I even moved to Madison I found people on Etsy that were doing the market,” she says. “They’re how I found out I’d be able to sell my jewelry there once I got here.”
If you catch Angie at the market, you’ll see a collection of well-made and original jewelry that just might have you reaching for your wallet. You’ll also see a woman dedicated to her craft.
“I spend every waking moment I’m not at my ‘real’ job making jewelry,” she says. “If I wasn’t making jewelry I’d probably be wasting a lot of time!”
To take a peak at Angie’s home jewelry studio (and see her collection) watch our video.
Video by Cara Harshman