Much like the brand Nike and Michael Jordan, the Wisconsin-based bicycle brand Trek is usually associated with images of Lance Armstrong. One memorable image of Armstrong is sailing across the Tour de France finish line riding a 5500 OCLV carbon stock bike in 1999, only to do the same seven consecutive times with different Trek models to become an international icon and record-breaking world champion. Not bad for a company that is just short of thirty years old, and one that started with a payroll of only five employees in a Waterloo barn. Today, the company has become the largest bicycle manufacturer in the country, (the famous yellow jersey if you will), maintaining the bulk of its operations in Waterloo. Now through September 17th, riders and non-riders of all ages can visit “WISCONSINNOVATION: Trek Bicycle Company of Waterloo,” which documents the company’s rich history and features, among other things, the same Trek Madone 5.9 Armstrong rode to victory in the 2003 Tour. The Wisconsin Historical Museum is at 30 N. Carroll St. Museum hours are Tuesday through Saturday 9 a.m. to 4 p.m. Please call 264-6565 or visit www.wisconsinhistory.org. And enjoy the ride!