Rubin’s Celebrates the Past Present

The warehouse-chic aesthetic with touches of vintage ephemera is so it right now. But Rubin’s has been doing it much longer—and in a legitimate piece of Madison history. The cavernous furniture store on East Wilson Street is housed in a former saddle factory. The wood floors look every bit like they’ve experienced everything from factory work to present-day customers shopping for home accessories and furniture. Twenty-five-foot-high ceilings still bearing the marks of a pulley system that was once installed for leatherwork now lend a stark, modern feel instead.

The business was started in 1907 by owner Bob Rubin’s grandfather downtown and over the years had undergone name and location changes. In the late ’70s, Bob and his wife bought the East Wilson space. These days their daughter Tama Rubin Thomas and son Bill are involved in the family business, too.

Walk through room vignettes and you’ll feel inspired to give your home a slight—or major—makeover. Teal walls with a mustard yellow couch? You just might take the plunge. But really, you’ll find it all: the showroom boasts an impressive array of traditional, transitional and modern pieces that fit into any homeowner’s vision—and budget.

And really, what’s a more time-tested idea than a stylish home?

Shayna Miller is multimedia and style editor of Madison Magazine.

Read more Shopping & Style features here.

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