The Deals and the Dish on Where You Need to Shop
May 30, 2014
11:13 AM
Window Shopping

Check Out iona's Killer Jewelry Collection

PHOTO BY SHAYNA MACE

These necklaces are perfect for all occasions.

Pamela Wilson’s store iona (read my column about it here) in the happening East Johnson corridor is a cache of cool-girl must-haves like jeans by Mother, Helmut Lang separates and of course, a covetable jewelry collection. Every time I go in I’m sucked into staring at the delicate earrings, sparkling Swarovski layering necklaces by Heather Gardner and amazing statement costume jewelry by IOSSELLIANI. I had to ask Wilson more about what she looks for in the jewelry designers she carries.

What do you look for in the artists that you feature?
Generally speaking I look for beauty, quality of craftsmanship, originality and versatility. I want to be able to wear the same piece of jewelry with a T-shirt as I do with a cocktail dress. The jewelry designers I carry range from minimalist in design to edgy to bohemian to statement. I look for something unique and special from each designer. Also, every piece touches the designer’s hand in some way, so there is a dedication to quality and limited production runs.

Tell me about some of your staple lines.
Heather Gardner is a Malibu gal and you can see that in her designs. Her designs (shown above) are popular with the young Hollywood crowd and seen year after year in the pages of [the Sports Illustrated Swimsuit edition]. She is most popular for her layering Swarovski crystal necklaces, signature feather earrings and perfect leather wrap bracelets. Prices range from $70–$500.

IOSSELLIANI is a design duo from Rome, Italy, started in 2005. The line is bold. It is a carefully handcrafted, made-to-order, two season collection often featured in editorials around the world. They blend Swarovski crystals and semiprecious stones. Their signature pieces [are] their statement stacked rings, bold necklaces and bracelets. Prices range from $250–$750.

K/LLER Collection is a design duo from Brooklyn, New York. The collection is constructed of metals (often brass), silver or precious metals over skeletal organic materials such as porcupine quills, arrowheads and petals. The results are edgy but beautiful, tough but feminine—a juxtaposition of hard and soft. Prices range from $70–$385.

Gabriela Artigas is from Mexico City and now lives in Los Angeles and runs her eponymous jewelry line with her sister Tere. She works with fine materials such as 14K gold (rose, yellow and white), sterling silver, precious and semiprecious stones. She creates everyday statement jewelry that is easy to wear, including her signature tusk back earrings. Prices range from $140– $780.

So what pieces by these designers are your go-tos in your own jewelry wardrobe?
An IOSSELLIANI ombre fringe choker with turquoise beading. It’s amazing. Wear it with a T-shirt or dress up a LBD.

TAP by Todd Pownell inverted diamond earrings. Every girl needs some everyday diamond earrings, and so did I.

Gabriela Artigas’s G link choker. Very cool.

Grace Lee’s rose gold art deco lace ring. It’s a beauty.

Heather Gardner’s red leather wrap cuff. They sell so fast I had to grab one!

What new artists will you be carrying this spring and summer?
Catbird: [From] Brooklyn, New York, they are a celeb fave for their thin stacking and knuckle rings. Lena Dunham, Olivia Wilde and Jessica Biehl [have worn Catbird’s things]. And at a great price point for sterling silver to 10K gold. $20-$75.

Wouters & Hendrix: This design duo from Belgium studied at the Royal Academy of Fine Arts in Antwerp, and has a unique inspiration each collection. This spring/summer collection is a “Josephine Baker” collection, with lots of pearls and bold statement pieces with a 1920s vibe.

Any jewelry trends you’re loving for summer?
We love the pearl trend for spring/summer—we have quite a few pieces in store.

[And ] of course stacking lots of colored crystal and cuff bracelets, feathers and oversized necklaces are all trends we love!

iona, 807 E. Johnson St. 467-9489. ishopiona.com

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About This Blog

As Madison Magazine's style editor, Shayna Mace writes the monthly "Window Shopping" column about Madison's coolest store owners, products and shops. She also reports on Madison's most stylish people, chic items she loves, store events and sales, and additional dish in her weekly blog. Her favorite places to check out around town are local boutiques, consignment and vintage shops for one-of-a-kind treasures, new restaurants and bars, and anywhere that affords her the opportunity to meet and talk to Madison's most inspirational (and many times, fashionable!) people.

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