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May 6, 2011
03:33 PM
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The New Generation of Design

The New Generation of Design

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Next generation talent is always exciting to watch—especially when it comes to budding fashion designers. May 7 is UW-Madison’s La Moda Processa show, which translated, means “the process of design,” according to promotions coordinator Alyssa Mohrfeld. The runway show showcases thirty student designers in the UW’s Design Studies program and sophomore, junior and senior work will all be represented in the one hundred pieces.

Before the show attendees can view an exhibition of student work on mannequins and interior design pieces. Runway shows begin at 2 and 7 p.m.

“This year the actual show is based off of classes the designers have been in, so we show the process they go through at UW,” explains Mohrfeld. “At the beginning of the show, there will be pieces from the beginning classes in the design major and [will then progress] to very creative, innovative pieces applying those concepts they learned from the start.”

I spoke with four designers whose work will be shown on who their inspirations were and where they see themselves after graduation.

Ariel ArnsonAriel Arnson

Senior in textile & apparel design

Any unique design experience thus far?
This fall I interned for The Purple Goose, a boutique in Verona. I designed a skirt and top for the first two garments in their private label. They are currently being sold in the store.

What are your design inspirations?
I love Valentino. If I had an endless amount of money, I would only don his clothing and accessories. I love the romantic, feminine qualities of his pieces, and I could die for his bows! I also love Anthropologie and the new brand BHLDN. I love how they captivate this sincere, natural, feminine quality in all their pieces. I draw a lot of inspiration from those designers as well as nature and vintage ’50s dresses.

Tell us about your collection for La Moda Processa.
My collection is comprised of eleven pieces in the show. I created my own floral print for the dresses and I absolutely love the print—so each dress is my favorite!Arnson created the pattern of these fabrics, dyed and screen printed them. They're used in three dresses in her lline.

What are your favorite materials to use and?
I love making dresses because I love wearing dresses. This year I’ve used a lot of soft silk organza which feels like butter on your skin! I also used silk organza and crepe de chine. I really enjoy dying and creating prints. I think it’s fun!

What is your design aesthetic? Edgy? Classic? Any eras or decades you takeinspiration from?
I would describe my aesthetic as classic feminine with a hint of sass.

Jordan BautistaJordan Camille Bautista

Junior, pre-textile and design major

What are your design inspirations?
I am mostly inspired by the places I visit and the people I meet along the way—like a street vendor from the Mission [District] in San Francisco or a skater in Bryant Park in NYC. I also get inspiration from my favorite designers: Issey Miyake, Valentino, Stella McCartney, Joseph Altuzarra and old works by Cristobal Balenciaga.

Tell us about your collection for La Moda Processa.
I have two three-piece collections in the show with three other individual pieces. My favorite amongst all the pieces is my hand-plaited fur-sleeve jacket with a matching vinyl bandeau and a high-waisted jersey bikini with fur on the back!

The first collection I have is called "Biometric and Geometric" and it's influenced by the juxtaposition of the organic and the artificial. It mixes delicate fabrics such as silk organza, chiffon, habotai with materials made for casual wear such as cotton knit and stretch twill denim. With each individual pieces, I play with soft, hard, straight and curvilinear lines to really show the versatility of the garments and to show the marriage of my contrasting ideas.

For my resort collection, "Vêtements Escapade," I wanted to create a collection that gives the woman garment pieces that are able to make her feel feminine, playful, sexy, comfortable and relaxed all at the same time. These pieces will give her the ability to mix and match depending on how the weather is like, her mood and how she feels like styling herself that day. The color choices are very soft with playful touches of pastel oranges and blues that are easy on the eyes. The fabric choices are well suited for the warm climate with a spin on some soft and lightweight knits, fleece and cashmere to give the collection the sense of modernity and luxury.

What’s your design aesthetic? Any eras or decades you take inspiration from?
I describe my work as modern, functional, and sexy. In my designs, I convey structure and versatility. Through my daily creative process, I pull inspiration from simple thoughts and feelings I get: from a garlic I saw at the Saturday Farmers’ Market, or the cracks I saw on the sidewalk, to a Parisian fall collection by Bottega Venetta, or an old Alfred Hitchcock movie. I also develop design ideas through varieties of fabric manipulations I learn in my classes such as pleating, tucks, knitting, plaiting and different methods of cutting fabric to achieve the right fit and look of a garment design.

If I were to pick a favorite era I pull inspiration from, I would probably pick the Edwardian era and the ’20s.

What’s your dream design job?
When I graduate in spring of 2013, my dream job would be to work for Belstaff, an English brand and garment manufacturer best known for producing high-performance waterproof jackets. I read about them in Time magazine’s spring 2008 Style and Design issue and instantly fell in love with the motorcycle jackets they produce--its amazing cut and superior craftsmanship. If not I would also love to work for Burberry and design outerwear--I'm obsessed with jackets!

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About This Blog

As Madison Magazine's style editor, Shayna Mace writes the monthly "Window Shopping" column about Madison's coolest store owners, products and shops. She also reports on Madison's most stylish people, chic items she loves, store events and sales, and additional dish in her weekly blog. Her favorite places to check out around town are local boutiques, consignment and vintage shops for one-of-a-kind treasures, new restaurants and bars, and anywhere that affords her the opportunity to meet and talk to Madison's most inspirational (and many times, fashionable!) people.

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