The Deals and the Dish on Where You Need to Shop
May 21, 2010
02:41 PM
Window Shopping

New Shopping Content!

New Shopping Content!

Working at a monthly magazine means possessing an innate ability to have new, fresh ideas every month. That's why I'm excited for you all to see our "Lasting Luxury" feature in the June 2010 issue. Back when we were brainstorming this feature months ago we toyed with luxury as an overall concept in food, home and more. I pushed pretty hard for our luxe story to be more of a shopping guide—after all, that's the FIRST thing I think of when I think "luxury"—well-crafted clothing and jewelry. Of course luxury encompasses many areas, there's no question. But we do a pretty good job of showcasing those things every month, whether it's our House of the Month feature, a high-end restaurant or, I don't know, taking a private flight to Chicago.

This luxury story pushed me to think of innovative ways to cover the concept. My first influence was a magazine cover I spotted a while ago with model Joanna Krupa on the cover (gorgeous!) and I thought, "we absolutely have to capture that essence in the magazine." So that meant finding the perfect face (model Samantha George, whom I spotted over a year ago), the perfect dress (Juicy Couture) and necklace (R.J. Graziano). True, Madison's no Manhattan when it comes to shopping but if you spotted that photo of Ms. George, you just might think it!

Our "Tour de Luxe" feature was borne of our art director's idea of having a photographer accompany me out on a few shopping trips, and cover what I liked in stores. It's an idea we've never done (photographing pieces in-store and not in our studio), but is done quite successfully in the fashion mags like Marie Claire, where they frequently photograph shoes, handbags and garments on-model or on-the-spot in a showrooPicture from the "Triple Take" featurem. And, with so many fashion bloggers out there today, there's no question that there's no "right" way to cover fashion and shopping—it's being done, and done well, in many different iterations. 

"Triple Take" was probably my favorite (and the most fun!) spread to put together. And let's be honest, who doesn't love a fashion feature that shows you how to stretch your style dollar?! So the first thing I did was went on the hunt to find that perfect dress. It had to be a mix of fun, flirty, classy, ageless/worked on a range of ages, yet on-trend. Honestly, searching for the dress on reminded me of speed dating or something, I'd click on a photo, decide it wasn't what I was looking for, click on another photo, and so on and so forth until finally—I hit on this DKNY number—YES! So we were matched up perfectly, in other words. Hopefully this spread shows you a little insight into how you too, can dress up or down any variety of pieces you have in your closet!


Photo from "Investment Groups"

"Investment Groups" was something I had wanted to do for a long time—have retailers tell ME (who are the experts on their own merchandise!) what they think are the most investment-worthy, classic pieces for guys. I enjoyed what they picked out—everything from a plaid poplin shirt (love it!) to the ever-classic Lacoste polo to Allen Edmonds shoes (which are my dad AND brothers' faves). There's at least one thing that a guy of any age can find to like. And since all of these stores have such a different aesthetic, it was fascinating to see what they thought were absolute wardrobe must-haves.


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About This Blog

As Madison Magazine's style editor, Shayna Mace writes the monthly "Window Shopping" column about Madison's coolest store owners, products and shops. She also reports on Madison's most stylish people, chic items she loves, store events and sales, and additional dish in her weekly blog. Her favorite places to check out around town are local boutiques, consignment and vintage shops for one-of-a-kind treasures, new restaurants and bars, and anywhere that affords her the opportunity to meet and talk to Madison's most inspirational (and many times, fashionable!) people.

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