The Deals and the Dish on Where You Need to Shop
Jun 24, 2010
09:49 AM
Window Shopping

Pick of the Week

Pick of the Week

I was out and about for a photo shoot yesterday and stopped in to Cornblooms (A bronze Best of Madison winner!) to pick up some items. Um, while I was browsing (code word: "working") I happened upon this unbelievable Minnetonka suede cross-body fringe handbag in a medium and dark brown. Now I admit boho-chic is really not my style (the ruffled tops, pencil skirts and candy-colored heels in my closet will attest to that) but the clean shape and size really appealed to me—and I do love fringe. Then an employee pointed out the gray version (pictured) and I was sold. This bag is such a perfect summer-into-fall bag (and bonus: the price is unbelievable--$75) I will likely have to go back and pick it up.

Cornblooms, 702 N. Midvale Blvd. 238-9282.

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Have you read our Q&A yet with Shopbop co-founder and creative director Martha Michelson? It was an honor for me to speak with this hugely successful innovator of the fourteenth largest clothing e-tailer in the world! Pretty cool.

One of my favorite parts of the interview was discussing with Michelson how Shopbop constantly innovates to keep up with the ever-changing world of business and fashion. At the end of Michelson's response, read how "groundbreaking" it was to change a website every day! Back in the early 2000s, this was still a new thing:

"I think our biggest influences were our “What’s New” section and our lookbooks. Those are two things that we couldn’t really brand as ours, but after we did them, those two areas started popping up on a lot of other sites. And we take that as very complimentary. But it just drove us to think “What can we do now? What’s the next thing? And how can ours remain better?”

The lookbooks are our fashion editorial pieces, telling our customer what we think is cool, showing them how to wear the clothing, how to mix and match it, what are the trends, and how you can add them to your wardrobe. “What’s New” really developed out of this need that our customer has to be presented with new items every day. And that came out of a customer comment back when I was taking all of the calls for the website (laughs). I was on the phone with a customer and she told me she went to our website every day.

It wasn’t like we were shooting new photography and putting it on the website every day—the website only changed every couple weeks! And Bob and Ray said, 'If we have people going on the website every day, it should change every day.' And I thought, '“Yes, it should, and we need to present those items to the customer.'" ...

Read the rest of the Q&A here!

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About This Blog

As Madison Magazine's style editor, Shayna Mace writes the monthly "Window Shopping" column about Madison's coolest store owners, products and shops. She also reports on Madison's most stylish people, chic items she loves, store events and sales, and additional dish in her weekly blog. Her favorite places to check out around town are local boutiques, consignment and vintage shops for one-of-a-kind treasures, new restaurants and bars, and anywhere that affords her the opportunity to meet and talk to Madison's most inspirational (and many times, fashionable!) people.

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