The Deals and the Dish on Where You Need to Shop
Jan 21, 2011
02:57 PM
Window Shopping

News and Tidbits

News and Tidbits

Just Opened

Deneen Carmichael contacted me about her new shop that just opened today in Middleton called Neena (on the corner of Parmenter and Hubbard). Neena, located at 1827 Parmenter St., will feature “clothing for movement.” That means high-end swimsuits, yoga, dance and Pilates wear, and “casual, comfortable clothing that crosses over,” says Carmichael. Brands like Erik and Mike (artistic, colorful jewelry), I Am Beyond (clothing that’s comparable to “Lululemon—clothing for fitness that has fashion-forward styling,” she notes) and Kerisma (drapey pieces that are great for layering) will be available.

Carmichael says the pieces in the lines she carries work from day to night and the average clothing price point is $60 (one of the shop's looks is shown at left).

Neena, 1827 Parmenter St. 821-1171.


Madison-Area Deals

Most of us are familiar with Groupon and now LivingSocial has come to Madison, too. The website, known for its Daily Deals, just expanded to ten new markets (Madison being one of them) and launched here a week ago.
I’ve already seen deals for restaurants, spas and more. The savings on LivingSocial are at least fifty percent—but in more than one case I noticed that some discounts were over fifty percent—like a gift certificate to Claddagh that was retailing for $10, but worth $25. Check it out!

Speaking of deal websites another one caught my eye yesterday: Community Change. The concept is the same as LivingSocial or Groupon—but proceeds from the gift certificates benefit charitable causes. The notification I got was from HospiceCare, who’s a participant in the program. That means you can buy gift certificates at fifty percent off (or more!) here, too—like a gift pack for $25 that includes gift certificates for eleven (!) eateries worth $10–$15 each at places like Bella Vita, Sprecher’s, Ruth’s Chris, Fleming’s and more. Full retail price would run you $110 if you bought all of these, so saving over seventy-five percent off and helping a charity? I’m in!


Store Changes

Endurance House is expanding their store to add eight hundred more square feet. The cycling, running and fitness store will use the new space to accommodate a new “cycling fit, sales and service center,” notes a press release. In our December 2010 gift guide I mentioned Endurance House on our “fitness” page, with salesfloor manager Bill Martin noting their Footstrike Analysis service is a great gift. With retail becoming ever-more-personalized I’m not surprised the fit service is expanding to their bike area, too.
Co-owner Jamie Osborn notes the store is acquiring a “fit bike” that “allows them to take precise measurements of their clients in order to determine the correct bike and frame size.”
Endurance House, 1650 Deming Way, Ste. 106. 824-9111.

With an expansion I have news of a closing. Fair Indigo’s Hilldale shop (and only retail location) is closing on January 30. They’ve been running sales all month to sell the remaining merchandise.
Co-founder and president Bill Bass says, “… We’ve weathered the worst of the financial crisis, our path forward does not include the capacity to operate a retail store in the near term. The cost to develop fair trade, organic and USA-made products is truly and significantly higher than conventional companies’ costs. To succeed, Fair Indigo needs to focus on its most efficient sales channels: internet, email and direct mail.”
The good news is that Fair Indigo will continue online. So please continue to support this fair-trade pioneer in their endeavor to provide these goods to shoppers.

One of Hot Mama's spring looks, a LANI striped tunic, $48Hot Mama, a chain of clothing boutiques for moms, was featured in Fast Company’s February 2011 issue. The retailer (the Madison location was featured in November 2010’s Window Shopping column) caters to twenty-five- to sixty-five-year-olds who want fashionable, chic and most importantly, comfortable clothing. While the name may remind one of a maternity shop in fact only ten percent of the clothing is maternity wear—the rest is for women who are love premium denim, statement baubles and body-conscious looks. Fast Company notes “Hot Mama opened six new stores in 2010, bringing the chain to 17 locations in seven states. Executives say revenue for fiscal 2010 hit $15.1 million, a 62% increase over 2009.”
Looks like Hot Mama is sizzling.
Hot Mama, 666 Midvale Blvd. 608-238-7988.



Fall in Love With Handmade Trunk Show
February 6, 10 a.m.–4 p.m.
Where: The Glitter Workshop, 6138 Mineral Point Rd.
Details: The Glitter Workshop was one of the first “alternative craft” shops in the city with their original East Johnson Street location. After owner Naomi Richardson closed the space (and with a couple-year hiatus) she returned to a larger space and the shop’s in full swing. As the creator of the Craftacular events it’s no surprise that Richardson is bringing a smaller Craftacular event in-house in early February. Local artists will showcase goods and treats will be served. Also be sure to look at their class schedule (upcoming classes: How to paint an owl, beginning knitting and more)
More info: 238-3264.

Confectionique Nuit Blanche market and weekend market
When: February 10 (Nuit Blanche), February 12–13 (weekend market)
Where: 8300 Airport Rd. (inside the Morey Middleton Airport building)
Details: The ladies once again host a Nuit Blanche market where shoppers can sip wine and buy locally crafted pieces (5–8 p.m.) and a weekend market (Feb. 12, 10 a.m.–5 p.m., Feb. 13, 12 p.m.–4 p.m.)
More info: 206-4590.








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About This Blog

As Madison Magazine's style editor, Shayna Mace writes the monthly "Window Shopping" column about Madison's coolest store owners, products and shops. She also reports on Madison's most stylish people, chic items she loves, store events and sales, and additional dish in her weekly blog. Her favorite places to check out around town are local boutiques, consignment and vintage shops for one-of-a-kind treasures, new restaurants and bars, and anywhere that affords her the opportunity to meet and talk to Madison's most inspirational (and many times, fashionable!) people.

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