The Deals and the Dish on Where You Need to Shop
Aug 26, 2010
02:05 PMWindow Shopping
I've Fallen for Fall
When I first viewed Style.com in the early spring to start researching fall trends, I wasn’t so enthusiastic about what I saw. It was a lot of boho; skiwear; maxi skirts; rust, brown and camel; and gasp—touches of ’90s grunge. I thought, ‘well this will be interesting trying to plan our fall fashion shoot.’ I’ve never been enamored by the full-on boho look, but that’s probably because I’m a tad too preppy and lean toward more ladylike silhouettes. My favorite shopbop mini-boutique in their “Shop Your Style” section is always the “Girly” one, replete with soft colors, sophisticated, draped tops and dresses, and strappy platform sandals.
Alas as spring went by I revisited my favorite websites, read some blogs and scanned my favorite fashion mags to see if trends had further crystallized and I wouldn’t be planning an entirely ski-themed or Reality Bites-themed ’90s shoot. Since the fashion spread is considered a feature story in our September issue and thus we can only shoot one (versus several, differently-themed shoots like national mags do), the one we do has to be stellar, and highlight the very best of the trends I see.
I hit on my inspiration when I read August’s Bazaar featuring Cameron Diaz. Diaz was featured in a larger-than-life cityscape donning wide leg trousers, a sexy molten gold dress and other luxurious head-to-toe looks. “That’s it,” I thought. “ We have to do a shoot that screams refinement, a day in the life of a lady with tailored looks and just a touch of glamour.” And so “Rich and Refined” came to be in the spread.
Although I don’t think a style editor can exactly pinpoint why something looks good—it’s just a feeling you get. I don’t know if you realize, but I always select far more pieces for a shoot than I can ever use. For “Rich and Refined” for example, we shot an additional fifth look (shown below) that we didn’t use in the magazine (we had four pages slotted for the shoot). It’s not always easy though selecting exactly the right ensemble—one look I thought would work ended up not looking quite right—so I changed it. For the cream leather jacket/black miniskirt look, we initially used black tights and a different handbag, which didn’t add quite the right pop that we needed. Off came the black tights, on went the blue tights and we switched out the handbag. But seeing each outfit that I chose realized on our gorgeous model Finley I knew that this shoot would be all right, after all.
Sardine was chosen for out backdrop to convey a sort of day-to-night feel; you could imagine that woman sitting down for lunch, meeting a friend for a cocktail or even catching a late-night appetizer and martini after a show. No matter what her story is, don’t you want to be her? I imagine myself swanning around town in that Black Halo dress on interviews, or feeling all cozy during weekend brunch wearing that Temperley sweaterdress, fur vest, leggings and boots.
And overall that’s what I hope you readers think when you see our fashion and style spreads—that you want at least one item on that page; or perhaps if you don’t want to pay $1,595 for a fur sweatervest, that you find a suitable alternative for less (i.e.: the look for less). But mostly I just like showcasing our vibrant local retailers in a fun, photographically attractive way. And I hope you enjoy seeing what we do, too.
See the spread HERE.
In the News
Shopbop was highlighted yesterday in The New York Times Fashion & Style section in an article titled “What Do Girls Want?”:
“… Today, the site is a leading purveyor of contemporary fashion—and its power baffles people in the industry. “We sell a lot of stuff on Shopbop, and we’re not exactly sure why,” said Leslie Rubisch, the press director at Alexander Wang. Next to its worldly big sister Net-a-Porter, Shopbop feels stubbornly attuned to its core audience, as though the site has been talking to them since college.
“They have tremendous credibility with these girls,” Paula Sutter, the president of Diane von Furstenberg, said, referring to Ms. Ciepluch and the buyers. In fact, on many items Shopbop will outsell DVF’s own site by three to one. As a company, Ms. Sutter said, “you’re crazy not to pay attention to what they do …”
Read the article here: