The Deals and the Dish on Where You Need to Shop
Aug 6, 2010
04:02 PM
Window Shopping

A Sweet Shop

A Sweet Shop

I had driven past a sign on Airport Road bearing the name “Confectionique” for weeks it had seemed. I wondered what it was—a bakery? A sweets shop? And why was it located in the Morey Middleton airport? It seemed as if the shop and my paths were to cross soon: within a two-week span I had heard about the shop from three different people. All right, then! Time to check it out—so I stopped by to speak with owners Anastasia Korbitz and Jessica Regele about their gifty shop (located at the Morey Airport in the old Scott’s Pastry Shoppe space).

Items like vintage suitcases, decoupaged trays, repainted and upholstered furnishings, handmade pillows, jewelry and décor items blanket the shop in adorable vignettes. The women hold monthly markets one Saturday per month, and then one Thursday night “Nuit Blanche” market from 6–9 p.m. Korbitz says their market concept is modeled off of European markets that are open a few weeks or days per month, rather than every day. Korbitz, a social worker, and Regele, a mom of four, say they’ve always been doing crafts—and this is their chance to show them off and collect their finds—all in one place. Both women love finding old chairs and repainting and upholstering them, and other items in the shop include wall hangings, old stitchery pieces incorporated into pillows and other revamped vintage pieces.

What do you sell?

Regele: We find things that were once loved—giving those pieces life and reusing things in a new way.
Korbitz: We find things at garage sales, estate sales, thrift shops and other places. These things have amazing potential—some people have a hard time seeing it, but Jess and I can find it. My husband will pull the car over [if I see something on the curb]—I just know something great will come out of it!

How did the idea of Confectionique start?

Regele: We’re friends, and we always did crafts. We’d call each other and say “Look what I’ve found, or look what I did.” So we would bring our things to craft shows. We went to the last Craftacular and everyone loved the stuff we were selling!
Korbitz: I’ve always been inspired by my trips to Paris. I love the color, the magic of the city. So, we wanted to do something together with our creativity. We were doing craft shows—but did we want more? It all happened very quickly.
Regele: My stepfather is Rich Morey, and he asked us if we were interested in using this space, which was the old Scott’s Pastry Shoppe. But then we ended up signing a year lease because we fell in love with the space. (The shop opened in April). We used Habitat ReStore items, and paint from Hallman-Lindsay—we did a lot with a little.

Why the name?

Korbitz: We tossed around a lot of French names, but a lot were used—which was frustrating! So my husband suggested we just make a word up—and we came up with Confectionique. It describes a wide variety of things to us that are sweet and colorful. And we’ve heard that a lot from customers: “This is a sweet store.”

What do you bring to the Madison market that’s different?

Korbitz: Well, we bring the market concept. And we’re green, reusing items and not contributing more waste. We really bring a lot of creativity—and we’re both really inspired by our travels. We change the store around for every market. Every market has a different theme. For September, it’s a school theme, and we’ve been working with old desks and chalkboards.
Regele: We also put vignettes together that customers might not think of. We really want this place to be affordable though, too. But what’s really great is seeing people take things home, and they’re just happy.

Favorite item you’ve found, and your favorite “medium” to work with?

Korbitz: I found a plaster dog I called “Rover van Gogh.” He had a missing leg and ear. I put a child-size pair of boots on him, added a hat and put a tag around his neck. I posted a picture on our blog, and a customer came in just for Rover! It was really the greatest thing I’ve seen.
I like working with fabric, making pillows and cushions for chairs.
Regele: I found a rocking chair—it had these really neat Art Nouveau flower cutouts on the back. So I spray painted it sky blue and covered the cushion with reclaimed fabric with sky blue flowers. I gave it to my mom for her birthday.
I like working with old furniture, spray painting and recovering it. And I like decoupage, too.

Upcoming markets
August 7 & 8
10 a.m.–4 p.m.
August 12 (Nuit Blanche market) 6 p.m.–9 p.m.
September 4 10 a.m.–4 p.m.
October 23 10 a.m.–4 p.m.
October 28 (Nuit Blanche market) 6 p.m.–9 p.m.
November 26 7 a.m.–4 p.m.
December 2 (Nuit Blanche market) 6 p.m.–9 p.m.

Confectionique, 8300 Airport Rd. (located in the Morey/Middleton airport). 206-4590.



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About This Blog

As Madison Magazine's style editor, Shayna Mace writes the monthly "Window Shopping" column about Madison's coolest store owners, products and shops. She also reports on Madison's most stylish people, chic items she loves, store events and sales, and additional dish in her weekly blog. Her favorite places to check out around town are local boutiques, consignment and vintage shops for one-of-a-kind treasures, new restaurants and bars, and anywhere that affords her the opportunity to meet and talk to Madison's most inspirational (and many times, fashionable!) people.

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