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Apr 22, 2013
12:20 AM
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Organize your Wardrobe with this Genius App

Organize your Wardrobe with this Genius App

Ever woken up and felt particularly uninspired on what to wear? Allow me to introduce you to Cloth, an app that allows you to photograph your outfits on your smartphone, file them by category, and even push your outfit photos to social media on days you’re feeling especially fabulous.

Admittedly, for me to download an app it has to really serve a purpose in my life—I like my iPhone interface streamlined. When I first read about Cloth months ago though, I immediately downloaded it and was hooked. Having outfits plucked from my own closet at my fingertips makes those unimaginative mornings smoother and me more put together.

The app is simple: snap a picture of what you’re wearing (I use a full-length mirror; otherwise have someone snap one for you), file it under a specific category like “everyday,” “evening,” “active,” “work,” “vacation” and more, and then save it in the app. Cloth even takes the next step (and for a $.99 upgrade) pulls the current weather from wherever you live and you can tag outfits accordingly to the temperature. So the next time it’s hot out, click the “hot” category to see what you’ve worn previously. If you’d like you can take the extra step to share it to social media—Facebook, Twitter, Tumblr or email. Users can also submit their photos to Clothapp.com and the website posts their favorites online. If you’re not the social type you don’t have to push the photos out either—they can just stay in the app.

For those of a certain generation the Cloth app might remind you of the 1990s movie Clueless in which the main character’s (Cher Horowitz) computer program did outfit matching for her every morning. That’s not by coincidence: “Seth Porges, a former Maxim editor, says the app was actually inspired by his girlfriend, Wray Serna,” reports The New York Times’ Bits blog. “He said occasionally she would take a picture of herself whenever she would put on a good outfit so that she could remember it, but these images wouldn’t be easy to store inside a photo album. ‘A light bulb went off and I realized there’s got to be a better way to find and organize outfits,’ Mr Porges said.”

So if you're the type of person that's got all of their coupons clipped (or let's face it, downloaded) and recipes organized, why not tackle the daily what-to-wear dilemma next? Cher Horowitz would approve.

The Cloth app is available in the App Store for iPhone and iPod Touch. ClothApp.com

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About This Blog

As Madison Magazine's style editor, Shayna Mace writes the monthly "Window Shopping" column about Madison's coolest store owners, products and shops. She also reports on Madison's most stylish people, chic items she loves, store events and sales, and additional dish in her weekly blog. Her favorite places to check out around town are local boutiques, consignment and vintage shops for one-of-a-kind treasures, new restaurants and bars, and anywhere that affords her the opportunity to meet and talk to Madison's most inspirational (and many times, fashionable!) people.

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