Taking a closer look at Madison theater
Apr 3, 2014
11:25 AMStage Write
APT's YouTube Reminds Us "You Have to Wait Until Summer"
"Really?" Jim Ridge, Colleen Madden, Tracy Michelle Arnold and Marcus Truschinski show off their commercial talents.
American Players Theatre is no stranger to using the power of YouTube to gin up fan enthusiasm for its plays. The theatre's been populating its channel with behind-the-scenes clips and audience reaction videos for the last few years. But it's the offbeat and funny stuff, like last season's hilarious and arty muisc video parody mashup of Hamlet and Gotye's "Somebody That I Used to Know" (created by Haley Esposito & Ricco Fajardo for a showcase event) that really resonate, showing that the cast and crew's creativity isn't limited to the physical stage.
Add another winner to the list. The troupe's new "Child's Play" promo, aimed at reminding everyone that the company's biggest ticket discounts only run for another week, finds Tracy Michelle Arnold and Colleen Madden intruding on their kids' school production of Romeo and Juliet. (Which of course, is also on APT's summer docket.) It's great stuff, artfully staged, but for my money, the funniest moment isn't the reveal, but the "really?" look Jim Ridge gives his spouse when she sits back down next to him. Well played, APT. Well played.